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This study aims to investigate the influence of corporate social responsibility (CSR) on corporate sustainable performance (CSP) of small- and medium-sized enterprises (SMEs) by looking into the significance of mediating factors, namely, brand image (BI) and brand loyalty (BL), within the context of an emerging economy.

The authors conduct an extensive literature study on the subjects of CSR, BI and BL to assess their influence on the sustainable performance of SMEs in an emerging market. The study adopts a quantitative methodology. A total of 438 answers were obtained from a sample size of 513. The data of the SMEs in Vietnam was analyzed using the smart partial least squares structural equation modeling software, specifically version 3.3.2.

The results of the authors demonstrate notable and favorable correlations between CSR and CSP, CSR and BI and CSR and BL. Importantly, the findings contribute to existing knowledge by looking into the mediating influence of BI and BL in the relationship between CSR and CSP.

According to the authors’ understanding, a number of research have investigated the correlation between CSR and CSP within the realm of SMEs. Nevertheless, there is a scarcity of scholarly research examining the mediating function of BI and BL in this association. The study’s findings have important implications for entrepreneurs and senior management in effectively guiding their enterprises and improving their business strategies with an emphasis on sustainability in emerging markets. The outcome of this study has the potential to significantly contribute to SMEs in Vietnam as well as other emerging countries.

Modernization and the rise of living standards have introduced new variants of traditional foods, from their tastes to the way they are enjoyed. This study aims to explore and examine the impacts of both traditional and modern marketing stimuli on restaurant choice intention for experiencing culinary traditions, hence answering the question of how traditional and modern aspects live together to bring about the most desirable experience for customers of traditional cuisine.

Based on the stimuli-organism-response (S-O-R) theory and mixed research methods, a model linking service quality dimensions, perceived value and restaurant choice intention is formulated and tested on quantitative data from 431 customers of Gen Y and Gen Z, given the case of Vietnamese Pho.

The findings show that food quality demonstrates the strongest impact on restaurant choice intention, followed by authenticity and nostalgia marketing. These relationships are partially mediated by perceived value. Hygiene risks and perceived value are also found to directly affect restaurant choice intention. Nevertheless, our findings are quite different between Gen Y and Gen Z customers.

This research provides crucial strategic implications for restaurant managers when it comes to serving traditional foods for different generations.

This study responds to the existing gap by examining and comparing the impacts of traditional and modern marketing stimuli on restaurant choice intention through the mediating role of perceived value. Our study also actively contributes to the ongoing multigenerational research stream by affirming the moderation role of generations (Gen Y and Gen Z) in those relationships.

Drawing on both social exchange theory (SET) and social cognitive theory, this paper aims to theorize and empirically examine a moderated serial mediation model that investigates the underlying mechanism through which high-performance work practices (HPWPs) influence employee innovative behaviors.

The hypotheses are tested on data collected from 182 Taiwanese subordinate-supervisor pairs. Hierarchical regression analyzes and bootstrapping were used to analyze the data.

Findings indicate that employee's individually perceived HPWP is indirectly related to the implementation of workers' creative ideas via information exchange and creative idea generation sequentially. Additionally, the presence of creative coworkers will amplify this serial indirect effect.

This study explicates the underlying theoretical logic linking employee perceived HPWP and individual innovation, i.e. the implementation of the worker's creative ideas by proposing a serial mediation effect. This study also emphasizes the importance of the presence of creative coworkers in the workplace.

The priority of this study is to contribute to the literature by examining herding behavior at different periods of the COVID-19 pandemic. Furthermore, this study aims to investigate the herding behavior conditioned on market liquidity and information demand.

This study investigates herding behavior in Vietnam's stock exchanges (Ha Noi Stock Exchange and Ho Chi Minh Stock Exchange) on a sample of daily stock closing prices of 425 firms from 2018 to the first half of 2022.

The research confirms the existence of herding behavior not only for the whole but also during and post-COVID periods. These results are robust in both bull and bear markets, further confirming the influence of COVID-19 on herding in Vietnamese background. Moreover, when the authors condition exogenous factors for each period, the herding tendency is more evident at the medium market liquidity level than at high and low levels. Besides, the pandemic causes herding behavior of investors with low and medium information demand.

These findings imply some recommendations that facilitate investors, policymakers and researchers in the context of the COVID-19 crisis.

The study contributes to the herding literature by examining herd behavior during the post-COVID period, suggesting the long-term impact of the health crisis. Furthermore, the research provides new evidence of herding behavior conditioned on market liquidity and information demand during different COVID sub-periods.

This study aims to explore the synergistic effect of oxide nanoparticles (ZnO, Fe₂O₃, SiO₂) and cerium nitrate inhibitor on anti-corrosion performance of epoxy coating. First, cerium nitrate inhibitors are absorbed on the surface of various oxide nanoparticles. Thereafter, epoxy nanocomposite coatings have been fabricated on carbon steel substrate using these oxide@Ce nanoparticles as both nano-fillers and nano-inhibitors.

To evaluate the impact of oxides@Ce nanoparticles on mechanical properties of epoxy coating, the abrasion resistance and impact resistance of epoxy coatings have been examined. To study the impact of oxides@Ce nanoparticles on anti-corrosion performance of epoxy coating for steel, the electrochemical impedance spectroscopy has been carried out in 3% NaCl solution.

ZnO@Ce3+ and SiO2@Ce3+ nanoparticles provide more enhancement in the epoxy pore network than modification of the epoxy/steel interface. Whereas, Fe2O3@Ce3+ nanoparticles have more to do with modification of the epoxy/steel interface than to change the epoxy pore network.

Incorporation of both oxide nanoparticles and inorganic inhibitor into the epoxy resin is a promising approach for enhancing the anti-corrosion performance of carbon steel.

This study aims to enhance to corrosion protection of NiZn-plated steel by electroplating multilayer coating.

The multilayer coating consists of three layers on mild steel substrate, such as Cr³⁺ chromate conversion layer (CCC), electrodeposited nanosilica zinc-nickel composite layer (ZnNiSi) and electrodeposited zinc-nickel alloy layer (ZnNi). Its morphology, composition and corrosion behaviour were investigated by various methods.

Polarization curves indicated that polarization resistance and corrosion current density of CCC/ZnNiSi/ZnNi/Fe (6.956 kO.cm2; 2.56 µA.cm⁻²) were two times higher and five times lower than that of ZnNiSi/ZnNi/Fe (3.42 kO.cm²; 12.52 µA.cm⁻²), respectively. From electrochemical impedance spectroscopy data, charge transfer resistances were 1.344, 2.550 and 2.312 kO.cm² for ZnNi, ZnNiSi/ZnNi and CCC/ZnNiSi/ZnNi, respectively. Salt spray test indicated that after 48 h, surface of ZnNi and ZnNiSi was covered by white rust, whereas no white rust was observed on surface of CCC/ZnNiSi/ZnNi. After 600 h, there were red rust spots (1% surface coverage) on surface of Zn-Ni, whereas only white rust was observed on both ZnNiSi/ZnNi (100% surface coverage) and CCC/ZnNiSi/ZnNi (10% surface coverage).

Multilayer coating enhanced significantly the corrosion protection for steel, as compared to the single-layer coating.

Drawing on ethnographic field research on female sex workers and male clients in Ho Chi Minh City, Vietnam’s global sex industry, this paper complicates our understanding of human trafficking in two ways. First, introducing the term perverse humanitarianism, the paper extends work on carceral feminism by offering concrete examples of interagency commitments between NGOs and the police. Second, my ethnography reveals that women framed their relationships with male clients as mutually beneficial because the men provided them with alternate pathways to economic mobility outside of sex work. Drawing on the same tropes of victimhood employed by the NGOs, sex workers elicited sympathy from male clients that they leveraged into gifts of money. Using men’s charitable gifts, many women became small entrepreneurs who opened local businesses and empowered other sex workers far beyond what NGOs were able to provide.

During the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures.

Data from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis.

This analysis finds that exposure to risk communication in mass media encourages public compliance directly and indirectly through the mediating roles of public understanding and risk perception. Further investigations also find that exposure to risk communication in both online media and traditional media facilitates public compliance. In addition, exposure to risk communication in online media only raises public risk perception, whereas exposure to risk communication in traditional media only raises public understanding.

This research implies that traditional and online media should be combined to increase the efficiency and effectiveness of government risk communication work.

This research is among the first attempts that examine the role of mass media (both traditional and online) in enhancing public compliance with preventive measures directly and indirectly through the mediating roles of public risk perception and understanding.

Social media has progressively upgraded an interactive domain via online sociability and information-sharing. This study aims to formulate an information-sharing intention model by identifying the decisive role of intrinsic and extrinsic motivations.

Empirical data from 508 participants were collected to examine the structural model using structural equation modeling.

Results indicate that information-sharing intention is strongly promoted by intrinsic and extrinsic motivations. Furthermore, perceived herding, perceived crowd and intrinsic motivation boost substantially extrinsic motivation. Perceived herding is of utmost importance to extrinsic motivation, whereas emotional appeal and informative appeal are of paramount importance to intrinsic motivation. Moreover, source trust and exhibitionism are underlying motivations for intrinsic motivation.

The findings provide useful guidelines for practitioners to urge users into information-sharing via social media.

This study contributes significantly to the current literature by developing an effective mechanism of information-sharing through social media based on the motivational theory.